Mattel has introduced its first Barbie representing a person with Type 1 diabetes, as part of wider efforts from the toy maker to increase inclusivity among its dolls.
Breakthrough T1D and Mattel have partnered to debut the first Barbie® doll with type 1 diabetes (T1D).
This groundbreaking global collaboration reflects a shared commitment to ensuring that the millions of people living with T1D are seen, heard, and empowered.
“Visibility matters for everyone facing type 1 diabetes,” said Emily Mazreku, Director, Marketing Strategy, at Breakthrough T1D. “As a mom living with T1D, it means everything to have Barbie helping the world see T1D and the incredible people who live with it.”
Intentional design
Barbie was thoughtfully created with input from the type 1 diabetes community, ensuring the lived experience of T1D was fully represented. Her features include:
- A blue polka dot top and matching skirt—a nod to the global symbols that represent diabetes awareness
- An insulin pump and continuous glucose monitor (CGM). To keep her CGM in place, she has heart-shaped medical tape—Barbie pink, of course!
- A phone that displays a CGM app to help Barbie track her blood sugar levels throughout the day
- A purse for Barbie to carry her T1D supplies and low snacks when she’s on the go
The Barbie doll with type 1 diabetes is available for purchase on the Mattel Shop and at all major retailers.
